Events » Breakfast Briefing: New ways to engage an audience

New ways to engage an audience

Pablo Gonzalez co-founded as an alternative to traditional film distribution models in the US. is an on-line platform that uses crowdsourcing principles to engage and find audiences for films. In this Breakfast Briefing, Matt Deaner and Pablo will discuss how the challenges faced by US independent producers are not dissimilar to those encountered by their Australian counterparts and how innovative (and disruptive) technologies can be harnessed to make a difference in the bottom line for producers and can bring films to cinemas in a no-risk and cost-effective manner.

Sponsored by Leap Frog Films with support from Screen Australia and ScreenWest.


Tugg is an innovative web-platform that enables individuals to choose the films that play in their local theatres.  Through Tugg, individuals are empowered to select a film, screening time, and nearby theatre, and then spread the word to their immediate and online community. Once a necessary amount of people commit to attending, the event will be confirmed, and Tugg will reserve the theatre, manage ticketing and ensure delivery of the film; allowing the audience to sit back and enjoy the show.  Through its expansive network of national, regional, and local exhibitors, Tugg provides a platform for individually curated events showcasing a rich and ever-growing library of hundreds of studio and independent films.

DATE:    Wednesday, 30 April 2014
TIME:     8am to 9.30am
VENUE:  The Chalkboard Cafe, 197 Young St, Waterloo NSW 2017


MEMBER $25   |   SPECIAL GUILD $30   |   NON MEMBER $40

To access the Special Guilds rate you must be a financial member of: AWG, ADG, AIMIA, MEAA. You will be contact and asked to provide evidence of your membership.

Cancellation Policy: Refunds are given for any cancellations made up to 48hrs prior to the Breakfast Briefing, and are subject to a 25% administration fee. Refunds are not given after this period.


Pablo Gonzalez was born in Montevideo, Uruguay, and is an entrepreneur with 13 years of experience leading development and marketing teams in an array of industries, ranging from enterprise software to retail products. Driven by his interest in disruptive technology and his longtime passion for film, he co-founded Tugg Inc., which specializes in theatrical-on-demand releasing, allowing audiences to bring the movies they want to their local theaters. He is currently the COO and oversees the company's development and operations. He is also an electrical engineer, holds an MBA, and resides in Austin, Texas.

Matthew Deaner is our Executive Director. Matthew sits across all aspects of Screen Producers Australia's advocacy work, industrial negotiations, events and operational issues. He also works closely with our Council to set the strategic direction of the organisation as well as identify and execute new business development opportunities.