Events » Breakfast Briefing with Doug Peiffer
In Conversation with OzTAM CEO, Doug Peiffer
CHIEF EXECUTIVE OFFICER
OzTAM Pty Limited
Screen Producers Australia
Doug Peiffer has 30 years of experience in television audience measurement and research, with particular expertise in its use in advertising strategy and business development.
Starting as a people meter installer for Nielsen Media Research in the US, Doug worked his way up to establish and run television ratings operations in several Latin American and Asian countries. He left Nielsen to lead TNS Media Australia’s bid for the Australian television audience measurement contract.
Doug joined Australian national commercial television broadcaster Network Ten in 2001 as General Manager of Strategy, Integration and Research. He drove all research activities for the network and worked closely with the sales and program development teams.
Since December 2010 Doug has been CEO of OzTAM, Australia's official source of television audience measurement for the five mainland capital cities and nationally for subscription television. He works closely with OzTAM's clients - who include television networks, media agencies, advertisers and program producers - to help them make full use of OzTAM ratings data in their planning and forecasting decisions.
Doug is a graduate member of the Australian Institute of Company Directors and earned an MBA from DePaul University.
Matthew Deaner is our Executive Director. Matthew sits across all aspects of Screen Producers Australia's advocacy work, industrial negotiations, events and operational issues. He also works closely with our Council to set the strategic direction of the organisation as well as identify and execute new business development opportunities.