Events » Breakfast Briefing with Doug Peiffer

In Conversation with OzTAM CEO, Doug Peiffer

Accurate ratings figures revealing just who is watching what, and when, and for how long, have never been more important for the astute producer.

The value of knowing what’s rating and what’s not cannot be underestimated in the selling game. No matter the platform, and there are a lot of them, it all gets down to what the numbers say. Identify the audience trends and you are more than halfway there.

“The introduction of 8-28 Day Time Shift data allows our clients to evaluate the longer-tail audience to television programs, providing a natural extension to OzTAM’s 7-Day Time Shift service.” - Doug Peiffer

The 8-28 day time shift viewing data will track important catch-up viewing up to 28 days from original broadcast.

Join Screen Producers Australia CEO Matthew Deaner and Australia’s most authoritative voice on audience measurement, CEO of OzTAM Doug Peiffer as they unravel some of the mysteries of measurement in today’s audience world.

  • Why the 8-28 day time shift numbers are now impacting measurement?
  • What’s been the effect of streaming services on traditional TV broadcast and subscriptions?
  • What are the trends?
  • What’s the future hold for the crowded competitive marketplace?
  • Can the numbers tell us who might survive?

DATE: Wednesday 20 April 2016
TIME: 8.00am to 9.30am
VENUE: Function Room, Building 61, Fox Studios Australia, 38 Driver Avenue, Moore Park, Sydney

Bookings for this event are now closed.

 

About Doug Peiffer

Doug Peiffer has 30 years of experience in television audience measurement and research, with particular expertise in its use in advertising strategy and business development.

Starting as a people meter installer for Nielsen Media Research in the US, Doug worked his way up to establish and run television ratings operations in several Latin American and Asian countries. He left Nielsen to lead TNS Media Australia’s bid for the Australian television audience measurement contract.

Doug joined Australian national commercial television broadcaster Network Ten in 2001 as General Manager of Strategy, Integration and Research. He drove all research activities for the network and worked closely with the sales and program development teams.

Since December 2010 Doug has been CEO of OzTAM, Australia's official source of television audience measurement for the five mainland capital cities and nationally for subscription television. He works closely with OzTAM's clients - who include television networks, media agencies, advertisers and program producers - to help them make full use of OzTAM ratings data in their planning and forecasting decisions.

Doug is a graduate member of the Australian Institute of Company Directors and earned an MBA from DePaul University.

Cancellation Policy: Refunds are given for any cancellations made up to 48hrs prior to the Breakfast Briefing, and are subject to a 25% administration fee. Refunds are not given after this period.

Please note: American Express is not accepted.

SPEAKERS

Doug Peiffer has 30 years of experience in television audience measurement and research, with particular expertise in its use in advertising strategy and business development.

Starting as a people meter installer for Nielsen Media Research in the US, Doug worked his way up to establish and run television ratings operations in several Latin American and Asian countries. He left Nielsen to lead TNS Media Australia’s bid for the Australian television audience measurement contract.

Doug joined Australian national commercial television broadcaster Network Ten in 2001 as General Manager of Strategy, Integration and Research. He drove all research activities for the network and worked closely with the sales and program development teams.

Since December 2010 Doug has been CEO of OzTAM, Australia's official source of television audience measurement for the five mainland capital cities and nationally for subscription television. He works closely with OzTAM's clients - who include television networks, media agencies, advertisers and program producers - to help them make full use of OzTAM ratings data in their planning and forecasting decisions.

Doug is a graduate member of the Australian Institute of Company Directors and earned an MBA from DePaul University.

Matthew Deaner is our Executive Director. Matthew sits across all aspects of Screen Producers Australia's advocacy work, industrial negotiations, events and operational issues. He also works closely with our Council to set the strategic direction of the organisation as well as identify and execute new business development opportunities.