Events » Breakfast Briefing with HOYTS (SYD)
In Conversation with HOYTS Group CEO, Damian Keogh
Screen Producers Australia
Damian was appointed CEO of the Hoyts Group in January 2014, with responsibility for Hoyts Entertainment and Val Morgan. The Hoyts Group owns and operates 52 cinemas throughout Australia and New Zealand with over 400 screens, alongside 700 Hoyts Kiosk locations Australia-wide. Val Morgan media interests include cinema advertising in Australia, New Zealand and the UAE as well as Val Morgan Outdoor, Australia’s fastest growing digital out of home advertising company.
In December of 2014 the Hoyts Group was sold from Australian private equity company Pacific Equity Partners, into the Chinese owned Wanda Group founded and majority owned by Asia’s wealthiest man Wang Jianlin. Hoyts currently makes up part of Wanda Film Holdings which is the biggest owner and operators of cinemas globally.
Hoyts has recently embarked on an ambitious and innovative capital re-investment program into their cinemas in Australia, creating more premium cinema with Hoyts Lux and also introducing powered recliner seats into every auditorium and certain locations to enhance the customer experience and value proposition.
Previous to his role with Hoyts, Damian led a restructure and repositioning of cinema advertising as CEO of the iconic cinema advertising company Val Morgan. Damian also drove the rapid expansion of the Val Morgan Outdoor footprint, which is now Australia’s largest digital out of home network with over 3,000 digital panels across shopping centres and petro-convenience locations.
Prior to joining Val Morgan has worked in senior media and marketing roles with Foxtel and the Seven Network.
Damian represented Australia on over 200 occasions in basketball including three Olympic campaigns. Damian is also Chairman of the Cronulla Sharks football team in the NRL.
Matthew Deaner is our Executive Director. Matthew sits across all aspects of Screen Producers Australia's advocacy work, industrial negotiations, events and operational issues. He also works closely with our Council to set the strategic direction of the organisation as well as identify and execute new business development opportunities.