Events » Format Licensing Business Class (SYD)

Interested in selling or buying format rights for a television series? Thinking Global?

We are entertaining Australian audiences with Australian versions of international television formats, programs such as the hugely popular The X Factor, Australia’s Recipe to Riches and Grand Designs Australia (FremantleMedia Australia). We are also entertaining international audiences with our own television formats with the recent surge by other territories to remake original Australian television programs such as A Moody Christmas, Rake, The Slap and Lowdown. These opportunities in format transactions are making headlines, but what goes on in the negotiations? What do producers need to know to ensure the best deals are being made?  What is a format and what are format rights anyway?

Join Screen Producers Australia and Holding Redlich for a Business Class on format licensing, for presentations on what is a “format”, what are “format rights”, measures producers can take to protect formats and legal and commercial considerations in acquiring and licensing format rights. Join in the discussion with our panel of local producers from FremantleMedia Australia (The X Factor), Jungleboys (A Moody Christmas) and Essential Media and Entertainment (Rake). The class will be chaired by Sonia Borella from Holding Redlich.

Tuesday, 27 May 2014
9.00am - 12.00pm
Department of Trade and Investment
Level 47, MLC Centre
19 Martin Place
Sydney NSW 2000

Members: $90   |   Special Guilds : $120   |   Non-Members: $150

To access the Special Guilds rate you must be a financial member of: AWG, ADG, AIMIA, MEAA. You will be contact and asked to provide evidence of your membership.

Cancellation Policy: Refunds are given for any cancellations made up to 48hrs prior to the Business Class, and are subject to a 25% administration fee. Refunds are not given after this period.


Sonia Borella practises intellectual property, corporate and commercial law, competition and consumer law, information technology law and regulatory compliance in the media, entertainment and advertising industries at national law firm Holding Redlich where she has been a partner since 2007.

Sonia’s clients work in the media, entertainment and advertising industries, especially film, television and advertising and, in more recent years, video games development.  Her clients include film studios, production and post-production companies, television and radio broadcasters, screen agencies, games developers, publishers, financiers, investors, distributors, talent and advertising agencies.

Some motion pictures which Sonia has advised on include: “Mad Max: Fury Road” and “Happy Feet Two” (Kennedy Miller Mitchell); “DeepSea Challenge” and “Sanctum” (producer Andrew Wight; executive producer James Cameron); and “Knowing” (produced and directed by Alex Proyas).  She advises a number of television production companies and has advised on numerous television projects and matters, including format acquisitions and licences.  She has extensive experience advising on, and a special interest in, co-productions and some official co-productions which Sonia has advised on include: “33 Postcards”; “Sally Bollywood”; “Zeke’s Pad”; and the tripartite official co-production “Zigby”.

Sonia currently holds and has held memberships on various policy committees, including for Ausfilm (previous - for over 5 years as a member of its policy committee) and Screen Producers Australia (current - as a member of its policy – legal reference group).  She has been a guest lecturer for over a decade at the Australian Film, Television and Radio School.  She also performs pro bono work as a volunteer lawyer at the Arts Law Centre of Australia. 

Sonia holds Bachelor of Laws (Honours) and Bachelor of Commerce degrees from the Australian National University and a Master of Laws (Media, Communications and Information Technology Law) from the University of New South Wales.

Founded in 2003 by Executive Producer Jason Burrows, Jungleboys has emerged from the wilderness to become one of the most prolific comedy producers in the country, working across television, advertising, online and branded content. Jungleboys also represents many of the top directors in the country.

Jason’s Executive Producer television credits include the ABC comedy programs A Moody Christmas, The Moodys, The Elegant Gentleman's Guide to Knife Fighting and The Urban Monkey. He also Executive Produced several branded content projects including the comedy documentary The Super Dave Odyssey for Channel 10, The Jack Awards for Channel 7 and The Biggest Bubble for Nickelodeon.

His television commercial credits include over 200 spots for brands such as Telstra, Coca- Cola and Virgin Mobile, working with advertising agencies such as DDB, M&C Saatchi, BMF, TBWA Whybins, Publicis Mojo and Euro RSCG. and  Jungleboys has won multiple awards at several festivals including AWARD, the British D&AD Awards and Cannes. In multimedia content Jason’s producing credits include viral video work for Tooheys Extra Dry, Tooheys Platinum, Virgin Mobile and Chokito, as well as the experimental online comedy series The Elegant Gentleman's Guide to Knife Fighting that gave rise to the ABC series of the same name.

Ian is an experienced drama and factual television producer, his credits include the highly acclaimed ABC TV series Rake starring Richard Roxburgh, currently in production on series 3, and two telemovies based on Peter Temple's Jack Irish book series entitled Bad Debts and Black Tide, directed by Jeffrey Walker and starring Guy Pearce. A further Peter Temple adaptation The Broken Shore is in post-production, with a third Jack Irish telemovie Dead Point. Recently completed is the feature film Saving Mr Banks, starring Tom Hanks and Emma Thompson, to be released internationally in December.

His documentary programs include Australia on Trial, Whatever: The Science of Teens, The Making of Modern Australia, Rogue Nation, The Catalpa Rescue, A Case for the Coroner, Art House, The Shadow of Mary Poppins, and The Original Mermaid. He is also a qualified solicitor and former executive director of the Arts Law Centre of Australia and the Australian Directors Guild.

Steve Rosser has more than 20 years’ experience in legal and business roles in the film, television and music industry in the UK and Australia. He has spent the past 12 years with FremantleMedia Australia

In January 2007 Steve became FremantleMedia Australia’s Director of Legal and Business. This role was expanded to include Asia Pacific in March 2012.

Steve has previously held executive positions at Artist Services and Red Heart Productions.